Journal
Notes for the curious.
Editorial from the studio — head-to-head comparisons, note explainers, guides. Written to help you buy fragrance more knowingly, and, occasionally, to argue with the industry.
Coya vs Delina.
Same rose, different worlds. One is an apartment rose. One is a rose on Mediterranean skin at eight in the evening.
Delina is a plush, lychee-sweetened Turkish rose at eau de parfum strength, built to be universally adored. Coya is a tropical rose extrait with tamarind, honeyed rose de mai, and a hidden drydown of aged leather. Yes, we make Coya. We'll still play fair.
Read the comparisonWhat does tamarind smell like?
Sweet and sour at once. Sticky, tropical, faintly spiced. Fruit with a temper — which is precisely why so few houses dare use it.
Tamarind in perfume smells sweet and sour at once: dark fruit pulp with a sticky, date-like richness, a sharp tangy edge close to sour cherry or dried apricot. Think of it as fruit with a temper — which is why we built Coya around it.
Read the noteHow to make perfume last longer.
Nine techniques that actually work, which myths to ignore, and the industry's whispered truth about concentration.
Apply to moisturised skin, spray pulse points rather than drenching one spot, never rub your wrists together, and — the one the industry whispers — buy a higher concentration in the first place. An extrait de parfum will outlast an eau de toilette doing everything else wrong.
Read the guideGet new entries first.
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